• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Contact Us

  • LinkedIn
  • Twitter
Florical Systems

Florical Systems

Television Automation

  • Products
    • AcuitasIntegrated Playout
    • AirBossXMaster Control Automation
    • SMART CentralBusiness Process Management
    • MediaMasterMedia Asset Management
  • Solutions
    • Master Control Centralization
    • Cloud-Based Master Control
    • End-to-End Master Control Solution
  • Company
    • About Florical
    • Media Releases
    • Careers at Florical
  • Support
  • Contact

About Florical

For over thirty-five years, Florical has been the leader in television automation and our products have been deployed at some of the biggest names in TV and Cable. From high profile cable networks, network owned and operated stations, individual network affiliate stations and PBS stations, Florical has been the company broadcasters and cablecasters have turned to for solutions and software.

Since 1995, Florical has been offering the TV industry ShareCasting. Florical also pioneered HybridCasting, where a station can either run in Centralcasting mode, ShareCasting mode or as an Independent station dynamically throughout the day.

Florical is a division of RCS, headed by President/CEO Philippe Generali. RCS is the world’s leading provider of broadcast software, used by thousands of radio stations, television stations, cable companies, satellite radio networks and internet stations worldwide.

Overseeing operations at Florical is Senior Vice President and General Manager, Shawn Maynard.

Florical Systems Executive Team

Philippe Generali
Philippe Generali
President/CEO
Shawn Maynard
Shawn Maynard
Senior Vice President & General Manager
Chip Jellison
Chip Jellison
CTO
David Berry
David Berry
Chief Software Architect
Mike Powell
Mike Powell
SVP International Operations & Chief Compliance Officer
Heather Dwyer
Heather Dwyer
VP Global Finance & Administration
Michael Kent
Michael Kent
VP Technology
Dr. Eric Piard
Dr. Eric Piard
VP Research & Development
Troy Davis
Troy Davis
Director of Sales
Jeff Halapin
Jeff Halapin
Customer Services Manager
Chris Bean
Chris Bean
VP Information Technology
Diana Stokey
Diana Stokey
VP Marketing Operations & Communications

Streamline your workflow

Get In Touch

Footer

About Florical

For over thirty-five years, Florical has been the leader in television automation and our products have been deployed at some of the biggest names in TV and Cable. From high profile cable networks, network owned and operated stations, individual network affiliate stations and PBS stations, Florical has been the company broadcasters and cablecasters have turned to for solutions and software.

 

Florical Systems

4500 NW 27th Ave.
Building B-1
Gainesville, FL 32606
United States of America P: (352) 372-8326
  • Products
  • About Florical
  • Media Releases
  • Careers at Florical
  • Support
  • Contact

Copyright © 2023 Florical Systems. All Rights Reserved.

Terms of Use | Privacy Policy | Patents


  • LinkedIn
  • Twitter