Director of Sales
Troy joined Florical in September of 2021, He started his career in the broadcast industry as a test technician for Utah Scientific, over 30 years ago. He quickly made good connections with many customers and was asked to join the Utah Scientific inside sales team as sales engineer. Since then, he has had many roles during his career including regional sales, product management, and vice president of sales. Troy has a deep technical knowledge of the broadcast industry and that’s why his customers like doing business with him, as he becomes a partner and advisor to them.
Troy has covered every territory in the U.S. and Canada at some point in his career and has really enjoyed all the people he’s met and worked with over the years, and all the different industries he’s been able to learn about including broadcast, telephony, production, government, educational and many other industries.