Ron Caird
Director of Sales

Ron Caird joined Florical Systems in 2013 as the Director of Sales. Ron brings over two decades of broadcast sales and engineering experience to Florical. Before Florical, Ron held multiple Director and Vice president positions in the broadcast industry. Ron holds a Bachelor of Science from Syracuse University in Television, Film, and Radio. As Director of Sales, Ron is responsible for worldwide sales efforts and strategy.

“One of the most important but often the least respected positions within a company is sales. However, when you have the right person it becomes more than just a position. Ron Caird is more than a salesperson. He is an experienced engineer that knows the importance of integrity and relationship to the business and offers products that the customer needs without obfuscation or marketing smoke and mirrors. Straightforward and trustworthy. He is the hand that helps transform a customer into a partner.” – Shawn Maynard, Florical’s SVP/ General Manager.