Jeff Halapin
Director of Sales

Jeff Halapin began his career in the music industry before transitioning to broadcast television, where he operated satellite trucks for NBC during major national events in the 1990s. Jeff has held senior engineering and operations roles across NBC, WBAL, KCRA, and Florical Systems, leading major broadcast innovations, infrastructure upgrades, and customer experience transformations.

In 2017, Jeff became Director of Engineering at KCRA-TV in Sacramento. He joined Florical Systems in 2019, quickly rising to Director of Customer Experience. After an 18-month sabbatical traveling the world, he returned in 2025 to lead Florical’s Customer Service division—and is now Director of Sales.

Jeff has also served as Co-Chair of Maryland’s State Emergency Communication Committee and helped overhaul the state’s EAS plan. He holds a Six Sigma Green Belt, is pursuing Lean Six Sigma certification, and is active in professional organizations including SBE and SMPTE.