About Florical
Florical pioneered ShareCasting since the first on-air deployment in 1995 where common programming with regional commercials and news provides market localization. Florical is again pioneering with HybridCasting where a station can run in Centralcasting mode, ShareCasting mode or as an Independent station dynamically throughout the day.
Florical's extensive customer base includes high profile cable networks, network owned and operated stations, individual network affiliate stations, PBS http://florical.com/node/2/edit?render=overlay#stations and more.
Florical is a division of RCS headed by President/CEO Philippe Generali. RCS is the world's leading provider of broadcast software, used by more than 9,000 radio stations, television stations, cable companies, satellite radio networks and Internet stations worldwide.
Shawn Maynard, Vice President and General Manager of Florical, oversees operations.
Read more about Florical's executive team.
Florical Automation Systems are used by:
- 4 out of 5 major network affiliates in market #1, New York City
- All of the top 13 US markets
- 18 of the top 20
- 50 of the top 100 US markets
Headquarters
Florical Systems
4581 NW 6th Street
Gainesville, FL 32609-0708
USA
Tel: 352.372.8326
Fax: 352.375.0859
Media Releases
December 5, 2011
TV Technology User Report: Florical Boosts Channel Zero Workflow
Channel Zero is the parent company to two off-air-delivered television channels and we also transmit a number of other privately-owned channels...
March 25, 2011
University of Florida Depends on Florical Reliability Essential for PBS Programming
With hand-me-down equipment and a great deal of ambition, WUFT signed on the air for the first time on November 10, 1958. As a new division of the...
November 29, 2010
Golf Channel Scores a Hole-In-One With Florical
Flash back with me to the early 1990s for a moment. While Nick Faldo was setting the links on fire, the seed of an idea was being planted for a...
November 4, 2010
The Second Coming of Centralcasting
ABC, Fox and the Canadian Broadcasting Corp. are among the broadcasters investing in a new generation of lower-cost centralcasting technology based...
November 2, 2010
Trilithic’s EASyCAST Enhances Florical’s Acuitas with Automated EAS
Trilithic, the experts in digital Emergency Alert Systems and Florical, the leader in broadcast automation systems, announced today a partnership to...
October 27, 2010
Solving the TV Station Hardware Dilemma
Positioned midway between NAB Shows, the HD World show in New York gives some indication of which way the broadcast economy is headed. A few days...
September 9, 2010
Florical’s Acuitas Delivers Superior Performance Proven In the Field on HP’s G7 Server
Florical announced today that Acuitas, its low cost station-in-a-box solution for adding secondary/ start-up/ mobile channel or upgrading servers to...
August 24, 2010
Newsrooms Get Ripped and Ripe
The IP revolution has made it much easier to get content in, mixed, and out to many more distribution systems in record time. This has delighted TV...